Hardbyte aka Craig Jones


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Dudley Town Football Club

Prior to July 2008, Dudley Town FC struggled to manage their online website with news, scores and events as it was hand coded using HTML of which was lacking in consistency and validation.

Hardbyte was approached by Club Secretary Dave Ferrier and Vice Chairman Stephen Austin, to simply design and build a homepage presence for advertising purposes. Hardbyte delivered more than just a homepage presence, Hardbyte successfully delivered:

  • Design: New logo and homepage layout
  • Development: Structured PHP and MySQL database driven website
  • SEO: Placed first on Google and Yahoo using limited generic keywords
  • W3C Standards: Valid HTML, CSS, XML and RSS feeds
  • Hosting: Managed domain name, hosting and email accounts

A bespoke Content Management System (CMS) of which we call Administration Tools, have been developed to allow members of staff to log in and manage online content such as:

  • Website navigation and content
  • Latest news listings and stories
  • Past, present and future club events
  • Upcoming fixtures
  • Results and match reports
  • Sponsor links and information
  • Online gallery

A free web tracking tool by Google Analytics has also been implemented that reports a 52% increase of unique visits to the site in the first 6 months.

Website: www.dudleytownfc.org.uk